|
|
Hong Kong Tourism Board
| Our misson |
|
 The primary mission of the Hong Kong Tourism Board (HKTB) is to promote Hong Kong as a destination worldwide, and thereby increase the contribution of tourism to Hong Kong's economy. In doing so, it tailors its marketing strategies carefully to the varying demographics and perceptions of each market region, making use of comprehensive market research and targeting especially those sectors that can bring the highest yield in terms of visitor spending. In all cases, Hong Kong is promoted as a unique, vibrant destination that offers visitors a living fusion of Eastern and Western cultures.
Complementary to this is the goal of ensuring visitors' satisfaction when they arrive, and thus encouraging them to make repeat visits, or to recommend Hong Kong to friends and relatives. The HKTB fulfils the mission by providing information and assistance to visitors, fostering community support for tourism and good hospitality towards visitors, and working with the Hong Kong Government and the tourism industry to improve the range and quality of visitor facilities.
|
|
| The six statutory objectives of the HKTB are: |
- To endeavour to increase the contribution of tourism to Hong Kong
- To promote Hong Kong globally as a leading international city in Asia and a world class tourist destination
- To promote the improvement of facilities for visitors
- To support the Government in community promotion on the importance of tourism
- To support, as appropriate, the activities of persons providing services for visitors to Hong Kong
- Make recommendations to and advise the Chief Executive of the Hong Kong Special Administrative Region in relation to any measures which may be taken to further any of the foregoing matters
|
|
| Organization Chart |
|
|
| Hong Kong Tourism Board Offices and Representatives: |
|
|
|
|
| Chinese Mainland |
|
Beijing
- Person in charge: Ms Becky
- Position: Regional Director - Greater China
- Add: Room 710, Office Tower C2, Beijing Oriental Plaza, 1 East Chang'an Avenue, Dongcheng District
- Code Postal: 100738
- Region : People's Republic of China
- Tel: +86 10 8518 3778
- Fax: +86 10 8518 3779
- E-mail: bejwwo@hktb.com
|
|
Shanghai
- Person in charge: Ms Flora Ngai
- Position: Marketing Manager - China
- Add: Room 1803, Hong Kong New World Tower, 300 Huaihai Zhong Road
- Code Postal: 200021
- Region : People's Republic of China
- Tel: +86 21 6385 1242
- Fax: +86 21 6385 1490
- E-mail: shawwo@hktb.com
|
|
Guangzhou
- Person in charge: Mr Simon Wong
- Position: Senior Manager - Southern China
- Add: Room 905, 9/F Dongshan Plaza, 69 Xian Lie Road Central
- Code Postal: 510095
- Region : People's Republic of China
- Tel: +86 20 3758 9300
- Fax: +86 20 3758 8300
- E-mail: canwwo@hktb.com
|
|
Chengdu
- Person in charge: Mr Jerry Cheung
- Position: Manager - Central China
- Add: Unit 605, 6/F Sheraton Chengdu Lido Hotel, 15, Section 1, Ren Min Zhong Road
- Code Postal: 610015
- Region : People's Republic of China
- Tel: +86 28 8676 8768
- Fax: +86 28 8676 8769
- E-mail: cdwwo@hktb.com
|
|
| Australia |
|
Sydney
- Person in charge: Mr Andrew Clark
- Position: Regional Director - Australia, New Zealand & South Pacific
- Add: Level 4, Hong Kong House, 80 Druitt Street, Sydney, NSW 2000, Australia
- Tel: +61 2 9283 3083
- Fax: +61 2 9283 3383
- E-mail: sydwwo@hktb.com
|
|
|
|
